Kakao Games announced on September 3 that it is launching a Taenghwa-concept digital out-of-home (DOOH) advertisement in major downtown areas across Seoul for 'World of Dokkaebi,' a new 2.5D MMORPG currently under development by Supercat.

The advertisement utilizes the composition of traditional Taenghwa to highlight the game's distinctly Korean lore and pixel art. By arranging various beings in layers around the central character 'Mongryeon,' it depicts a universe where diverse characters coexist in a single world.

Dynamic movement was added to the on-screen clouds, Dokkaebi fires, and main characters. The display is designed so viewers can appreciate the full scale of the large pixel Taenghwa from a distance while examining key in-game objects and fine details up close.

The ad is being displayed on large digital outdoor media in major commercial hubs across Seoul, including Gangnam Station, Samseong Station, COEX, and Hongik University Station. Kakao Games plans to expand ad exposure to key strategic locations nationwide throughout September.

'World of Dokkaebi' is an MMORPG currently in development based on the Naver web novel and webtoon IP 'Myeolgwi Sudojeon.' It incorporates hybrid visuals blending 2D pixel characters with 3D backgrounds and was created in collaboration with REDICE Studio, the studio behind 'Solo Leveling.'

Kakao Games will unveil detailed service plans during an online showcase on September 8. The official launch is targeted for October.