ASUS is running the "ROG Brand Launch 20th Anniversary Pop-up" on the 4th floor of Hyundai Department Store Pangyo through the 13th.

The pop-up was organized as part of Hyundai Department Store's first-ever game festival. Participating gaming brands and IPs include ASUS ROG, Pokémon Korea, and G-STAR, offering a space where visitors can directly experience games and gaming culture.

At the venue, ASUS is displaying major ROG product lines, including high-performance gaming laptops and handheld gaming PCs. Visitors can experience the ROG Strix G, ROG Strix SCAR, ROG Flow, ROG Zephyrus Duo, and ROG Zephyrus, as well as the ROG Xbox Ally series and ROG G1000.

The "ROG Xbox Ally X20 20th Anniversary Limited Edition" will also be revealed in Korea for the first time. On the 12th, ASUS will hold an initial pre-order event for a limited quantity of 30 units at the venue, with shipping scheduled for December. The product consists of a standalone UMPC device without glasses.

During the event, visitor participation programs will also be held, including following the official ROG Instagram account, adding the KakaoTalk channel as a friend, selecting preferred products, and sharing social media verification posts on-site.

An ASUS official stated, "To mark the 20th anniversary of the ROG brand launch, we have prepared a special space where visitors can directly experience ROG's 20-year legacy of innovation and gaming philosophy." They added, "We hope more gamers enjoy ROG's unique powerful performance and distinct brand experience through a variety of ROG gaming products and on-site programs, including the ROG Xbox Ally X20 20th Anniversary Limited Edition revealed for the first time in Korea."