Source: SOOP

SOOP (co-CEOs Choi Young-woo and Lee Min-won) will host the '2026 LCK Team Roadshow: House of Gen.G - Homestand' in collaboration with Gen.G. The two-day event will take place from Friday, July 31, to Saturday, August 1, at Hall 5 of KINTEX Exhibition Center 1 in Ilsan.

A 'homestand' is a unique esports culture where teams create their own home venue to enjoy matches with fans. It is characterized not just by holding matches at a different location, but by bringing players and fans together in one space to cheer for the team and interact.

This homestand will be held under the concept of 'House of Gen.G.' The name signifies an invitation to Gen.G fans, fans of opposing teams, streamers, and everyone who loves esports to gather at Gen.G's home. Based on its brand direction of 'Rivals and Friends,' Gen.G plans to present a space where the tension of competition and the joy of fandom culture coexist.

The event will feature back-to-back big matches between LCK powerhouses, with Gen.G facing T1 on July 31 and Dplus KIA on August 1.

SOOP and Gen.G have extended their streaming partnership through 2028. They have been expanding their engagement with fans through various activities, including personal broadcasts by Gen.G players, collaborative streamer content, and fan-participatory events. Currently, streamers such as Kkansook, Dudan, Annyeongsuya, and Kapu are active as Gen.G Supporters, and Gen.G players continue to communicate with fans by participating in various SOOP content.

This homestand is an extension of that partnership. SOOP is involved in the overall event, including planning, marketing, content production, live broadcasting, match operations, and on-site management. Beyond simple match viewing, the event will offer diverse content for players, fans, and streamers to enjoy together, including the finals of the SOOP streamer tournament, 'LoL Annihilation Match with Gen.G,' on Saturday, August 1, to provide a unique on-site experience.

The venue will feature fan-participatory content and events, fan meetings, and experiential programs where fans can see the players' human side off-stage. Additionally, various merchandise will be unveiled, including limited-edition homestand MD, official cheering stick packages, and the premium 'The Golden Key' ticket package. Further details regarding the program and ticketing for the 2026 LCK Team Roadshow: House of Gen.G - Homestand will be announced at a later date.