Source: SOOP

Following the integration of its domestic and international platforms, SOOP is moving to capture the global market through diverse content broadcasting and feature enhancements. In addition to introducing multilingual broadcasts for esports leagues like 'League of Legends' and AI-powered subtitle translation, SOOP has successfully attracted international viewers in non-gaming sectors such as baseball and billiards.

SOOP is currently working to expand its global content operations, with a focus on Thailand, Taiwan, Western markets, and Vietnam. Since integrating its Korean and global platforms earlier this year, SOOP has provided multilingual broadcasts for major 'League of Legends' leagues, including the LCK and LPL. In May, the company saw an influx of international users by exclusively broadcasting the 'Road to EWC' in English and Chinese.

Regarding platform functionality, SOOP has integrated the AI subtitle translation feature—previously exclusive to its global platform—into its unified service. This has enabled real-time communication with international viewers watching streams from players like Lee 'Faker' Sang-hyeok and Han 'Peanut' Wang-ho, and has facilitated online fan meetings for global audiences.

The platform is also seeing growth in non-gaming viewership. Beyond the existing base of overseas Koreans and KBO League fans traveling abroad, many Asian fans are now tuning in to support their home-country players who joined the league via the Asian Quarter system earlier this year. In particular, Hanwha Eagles pitcher Wang Wei-chung’s standout performances have drawn large crowds of Taiwanese fans, as well as streamers who host 'watch parties' for biased commentary. His start against the Samsung Lions on April 16 reached approximately 80k cumulative viewers.

Through its partnership with the UMB, SOOP is also steadily building a global audience for billiards, including the 3-Cushion World Cup. Notably, billiards broadcasts hosted by Vietnamese streamer Minh Dien have maintained consistent popularity, drawing an average of 20k to 30k concurrent viewers during matches featuring Vietnamese players.