Source: SEGA Publishing Korea

SEGA opened 'SEGA 65th THE LIMITED SHOP,' a limited-time store commemorating its 65th anniversary, at MIYASHITA PARK in Shibuya on May 21. The shop will operate for one week until May 28. Business hours are from 11:00 AM to 9:00 PM, with the shop closing at 6:00 PM on the final day. The event is located at 'Park in Park' on the first floor of MIYASHITA PARK.

This store serves as a space that brings together the IP and culture SEGA has cultivated over the past 65 years. Exclusive merchandise created specifically for the event will be on sale, with the lineup divided into artist collaborations and original products. The space is designed to immerse visitors in the event's world through collaborative works and thematic staging.

The artist collaboration collection consists of 11 items, including apparel and accessories. Participating artists—including Shohei Ochiai, SHINKNOWNSUKE, Nukeme, BOKUNOU, and LUGOSIS&STRATO—have reinterpreted SEGA's IP through their own unique perspectives. Shohei Ochiai presents sweatshirts and T-shirts featuring motifs from 'OutRun' and 'Dreamcast,' while SHINKNOWNSUKE offers T-shirts and neck straps utilizing 'Sonic' and the SEGA logo.

Nukeme introduces two types of caps featuring their signature glitch embroidery technique. By manually editing the binary data of computer embroidery designs, the artist embeds glitches directly into the needlework, resulting in intentionally distorted versions of the familiar SEGA and SEGA Saturn logos. BOKUNOU contributes a 'New UFO Catcher' long-sleeve T-shirt and a tote bag shaped like a 'Crazy Taxi' car door, while Italian twin artists LUGOSIS&STRATO collaborated on a 'Sonic' hoodie and metal keychain.

The original merchandise lineup includes 29 items, ranging from apparel to accessories. The collection utilizes a wide array of SEGA's classic and modern IP, including designs never before released as merchandise. Highlights include a 90s-style sports T-shirt featuring Shadow from 'Sonic Adventure 2,' a T-shirt featuring Goro Majima's iconic line from 'Yakuza' in typography, a 'Puyo Puyo' long-sleeve battle T-shirt, a 'Roommania #203' god's-eye-view T-shirt, an original 'Sakura Wars' Sakura Shinguji design T-shirt, and a 00s-style 'Space Channel 5' ringer T-shirt.

Additionally, the shop offers 'Sonic Adventure 2' full-body trading acrylic keychains (6 types), 'NiGHTS' trading acrylic blocks (6 types), and 'Yakuza' iconic line typography trading stickers (6 types). Trading items are sold as random individual units or in a box set of all 6; designs cannot be selected when purchasing individual units.

The event was co-hosted and developed by Anique, a company specializing in the planning and production of anime and game IP. The spatial design was handled by 'OVER ALL,' an art collective of production designers led by the work of HYOTA and SHIGE.