
Devsisters (CEO Gil-Hyun Cho) is expanding the IP experience of its TCG (trading card game), CookieRun: Braverse TCG (hereafter, the CookieRun Card Game), into the immersive game and creation platform Roblox.
The company plans to roll out ‘Roblox CookieRun Card Game’ (tentative title) within the year as part of a broader push to expand both its platform presence and its IP ecosystem. The CookieRun Card Game has already demonstrated both commercial traction and scalability—securing distribution contracts for more than 50 million cards worldwide in last year alone, and proving its box-office pull particularly in North America, a market it entered in July.
Having successfully broadened its user base beyond mobile and into the TCG space through the CookieRun Card Game—and having maximized the appeal of collecting with physical cards—Devsisters’ aim is to create new possibilities by combining that foundation with an online platform like Roblox.
‘Roblox CookieRun Card Game’ will offer a different kind of experience: players will roam freely through a 3D world to collect cards, “bake” cards using an oven, and use those cards as ingredients—then spend time with the Cookie Pets they create themselves. On top of that, leaning into Roblox’s signature casual feel, players will be able to display their own cards and trade with other users, delivering a distinct kind of fun that differs from traditional head-to-head card battles.
Development of the project is being co-led with Versework, described as Asia’s largest UGC (user-generated content) development company. Beyond game development, Versework is credited with successfully growing the IP Sol’s RNG, which ranked No. 3 on Roblox by concurrent players and recorded 1.6 billion cumulative visits.
Ahead of a full-scale global launch, key executives from Roblox HQ and its Korea office—including Justin Sousa, Global Head of Developer Community at Roblox—visited Devsisters’ headquarters in person last month. During the meeting, the two companies shared the project plan, development progress, and the intended play experience, while also exchanging a range of views on expanding both the platform and IP ecosystems.
Roblox expressed strong interest and anticipation for the project—characterizing it as an ideal partnership structure that could share fanbases and broaden users by bringing together the CookieRun and Roblox universes—while also highlighting its enthusiasm for a TCG project, a genre it described as relatively rare within Roblox and one that carries distinct genre value on the platform.
Meanwhile, Devsisters plans to reveal ‘Roblox CookieRun Card Game’ for the first time via DevNow, its online showcase scheduled for late March.
This article was translated from the original that appeared on INVEN.
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