The following was sent as a press release to Inven Global.
The Minnesota Timberwolves and Wisdom Gaming, the emerging leader in esports and gaming entertainment, today announced the company’s flagship gaming and esports venue, Wisdom Gaming Studios, will be the new home for T-Wolves Gaming, the official esports team of the Minnesota Timberwolves. Kicking off in 2023, this marks the first formal partnership between these two Minnesota-based organizations. Timberwolves fans can interact with T-Wolves Gaming players and experience the best of esports entertainment at the Mall of America®.
“We’re thrilled to partner with T-Wolves Gaming and establish their new home at Wisdom Gaming Studios,” said Steve LaCroix, President of Wisdom Gaming. “The connection between professional sports and esports is only growing stronger and we are looking forward to growing the Timberwolves fandom in esports and gaming culture.”
As the gap between esports and traditional sports continues to shrink, the partnership showcases the opportunities available for professional sports teams to partner with leading esports companies beyond the traditional sponsorship model. Operating out of Wisdom Gaming Studios will expand T-Wolves Gaming’s audiences beyond basketball fans into the broader esports landscape.
“Partnering with Wisdom Gaming and having access to their industry knowledge and expertise allows us to continue to grow as we navigate the esports and gaming space,” said Justin Butler, T-Wolves Gaming General Manager and Senior Vice President of Technology at the Minnesota Timberwolves and Lynx. “We are excited for what this partnership means for the future of T-Wolves Gaming and professional esports.”
T-Wolves Gaming will begin building out their new space in Wisdom Gaming Studios ahead of the 2023 NBA 2k season. The space will be home to all T-Wolves Gaming operations with exclusive T-Wolves merchandise in Wisdom Gaming’s retail store Side Quest.
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