The following has been sent to Inven Global as a press release.
Paris, 15 December 2020 – adidas and leading global esports organisation Team Vitality are excited to unveil the VIT.02, new limited edition sneakers which have been designed from a culture of performance and a longstanding innovative partnership. The new and exclusive “X9000L3” which have been influenced by Dragon Ball Z will see sneakerhead culture collide with the world of esports and manga. The limited-edition VIT.02 shoe is available starting from today.
This new model co-created by adidas and Team Vitality is the outcome of a long-term partnership which started three years ago. The sneakers have been specially designed by Team Vitality esports athletes to fulfil their needs, creativity and aspirations. The X9000 model also draws inspiration from one of the most famous manga in the world, Dragon Ball Z. The sneakers name echoes “Over 9000”, an expression referring to an impressive power or extraordinary ability which is often used throughout the manga series. Channelling it’s Dragon Ball Z influence the new sneakers have been designed to symbolise performance while being both stylish and wearable.
The sneakers are also embedded with the adidas’ revolutionary BOOST technology which provides unrivalled energy return. The design is focused around an elegant black colour and features graphic details mirroring Team Vitality’s branding values and colour themes. The organisation’s slogan “V for Victory” has been placed on the right sole and the signature team icon, a bee, on the left foot sole. The mixture of materials and Team Vitality’s signature yellow colour showcases the sneakers dimensionality. As an ultimate finishing touch, the VIT.02 model’s reflective stripes provide unique colour-changing elements. The sneakers will change colour according to the light conditions, revealing new stylised details, which pay tribute to Team Vitality.
The new sneaker launch is yet another opportunity for adidas and Team Vitality to create an exclusive product reflecting joint inspiration and innovation while embodying the core values of both brands' DNA.
Since the beginning of their partnership in 2017, adidas and Team Vitality have been committed to providing unique experiences and products that not only bridge both the esports and sports sectors but go beyond what is being traditionally done. adidas was the first sports kit supplier to invest in the French esports market. VIT.02 marks the second sneaker iteration from Team Vitality and adidas. Last year the VIT.01 made its official debut becoming the first-ever esports sneaker and went onto sell out worldwide within a week.
Its recommended retail price is €130.