The following was sent to Inven Global as a press release.
The union between Red Cross, the humanitarian institution, and MAD Lions, the Spanish esports club has been renewed, highlighting the importance of social responsibility, and raising awareness among young people through the worlds of gaming and esports.
"We are immensely proud of our partnership with the Red Cross, especially given the current climate where it is important for all of us to not lose sight of the critical work being done to help those in need,” said Jorge Schnura, President, MAD Lions. “All of us at the MAD Lions through our communities, relationships and influence, are committed to doing all that we can to support the great work that Red Cross is doing here in Spain and around the world.”
Throughout the 2020-21 season, MAD Lions will work with the Red Cross both in Spain, and internationally focusing on several new campaigns, including: Day Against Bullying, Environment Day, Human Rights Day, Universal Children's Day, and Day Against Gender Violences.
“For the Red Cross it is a great opportunity to reach sports fans, and especially MAD Lions fans. Our work to raise awareness for the public in general, and young people in particular is reinforced by this alliance, now renewed”, says José Carlos García Yonte, head of Alliances with Companies and Social Responsibility of the Red Cross in the Community of Madrid.
In 2019, the MAD Lions and the Red Cross signed an agreement and worked together on multiple campaigns, including raising awareness around traffic accidents, and the recent #YoMeQuedoEnCasa campaign during the current COVID-19 pandemic asking people to stay at home.
The reputation of the Red Cross, combined with the influence of the MAD Lions brand on youth, allows both organizations to raise awareness of vulnerable communities. This renewal will allow the MAD Lions organization to continue to work and delivering on its core values while making a tangible difference in raising awareness among young people through gaming and esports.
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