American insurance company State Farm will sponsor Blizzard Entertainment's Overwatch League for the 2019 season.
The news was confirmed via the Overwatch League twitter a few hours before the start of Season 2 on February 14th, 2019. State Farm will be the official North American insurance provider of the Overwatch League. State Farm joins Coca-Cola, Toyota, T-Mobile, Intel, and HP in sponsoring OWL 2019.
This is not State Farm's first venture into esports. Last May, State Farm became an official sponsor of the NBA 2K League. At the beginning of 2018, State Farm became the official sponsor of Riot Games' broadcast for the LCS, the premiere domestic League of Legends competition in North America.
Whether State Farm will be official providers of certain segments or statistics, similar to their contributions to the LCS broadcast, is to be determined.
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