An attempt at a light-hearted, community-driven event turned sour on Wednesday afternoon when Blizzard Entertainment's Old Gods Ask Me Anything (AMA) announcement was met with frustration from members of the Hearthstone community.

Earlier in the day, Blizzard's official Australian Twitter account shared the following tweet that has since been deleted:

A simple event aimed at getting players excited about the game's recent expansion, Madness at the Darkmoon Faire, by having fans send questions for N'Zoth, C'Thun, Yogg-Saron, and Y'Shaarj didn't hit home for the playerbase in the same way. Shortly after the tweet went live, members of the game's community began blasting the post, expressing their frustration with the current monetization system and rewards structure that has been a hot topic in recent weeks.

Shortly after the post went live, it was removed. That didn't stop the original tweet from making its way onto the official Hearthstone subReddit where it gained even more traction. Blizzard has yet to issue a follow up comment to the original announcement.