Andbox, owner of Overwatch League franchise New York Excelsior, has unveiled a new streetwear-inspired clothing line for gamers. Andbox will also be owning and operating the New York Call of Duty franchise in Activision's Blizzard's upcoming Call of Duty Esports League.
Like Andbox's esports franchises, the apparel line is made with the representation of the Big Apple in mind. “Andbox has given us the opportunity to expand our design philosophy to an entirely new generation and audience,” says Maxwell Osborne. “Gamers are making statements everyday, digitally and physically, and through this new collection we set out to capture their point-of-view by creating a line of products that is different from everything else in the space.
From the beginning, we wanted to have a sense of functionality similar to how New York and other metropolitan cities work, and we think these unique designs will resonate with Andbox fans and gamers worldwide."
For those who want to get their hands on Andbox's new threads, the Andbox Pop-Up Shop and retail experience will be located at Casey Neistat’s “368” studio. The shop will be open daily from 12pm - 5pm ET from July 26-28, but for non-locals, limited quantities of apparel will also be available online.
Local fans who head to 368 on Saturday will also have the opportunity to meet NYXL Support Bang "Jjonak" Sung-hyeon and Tank Kim "Mano" Dong-gyu, who will be taking a break from their OWL practice to spend time with fans. NYXL fans can RSVP to the meetup via an event page set up by Andbox.
“We want to give our audience products that are high quality, unexpected and crafted specifically for them," says Collette Gangemi, VP of Consumer Products & Merchandising at Andbox. “Gaming is a rich medium and the culture around it is incredible. We want to celebrate it in unique and exciting ways and reach new audiences with this custom streetwear fashion line that is completely new in the esports space.”