Smilegate Hope Studio (hereinafter Hope Studio) announced on the 21st that it will deliver 1,200 food products and 700 meal vouchers donated by Daesang Corporation (hereinafter Daesang) to underserved children and youth.
The beneficiaries include 10 Smile House locations, child welfare residential facilities, and youth facilities. Daesang is providing three types of Chungjungone spaghetti sauces and two types of snacks, while the meal vouchers can be used by children and self-reliant youth at restaurants affiliated with "Youth Meal," Daesang Group's social contribution project. Smile House is Hope Studio's integrated support platform that aids the growth of children and youth in need of care.
The collaboration was sparked by Hope Studio's video content "I'm Fine Dining," released in April. In the video, Chef Hoon Kim introduced Chungjungone pasta sauces, which led to Daesang's support. The content was created to foster an emotional connection between donors and beneficiaries through cooking, and to spread donation participation by sharing how beneficiaries undergo positive change.
"Youth Meal," which is tied to the meal voucher support, is a mutual growth project aimed at assisting the sustainable operation of small restaurants in university districts. The Daesang University Student Volunteer Corps directly participates to improve the environment and menus of restaurants frequented by students and to support their promotion.
Kim Kyung-suk, Head of Daesang's ESG Management Office, stated, "This sponsorship initiative was pursued to connect Daesang's products and meal support to children, youth, and young adults in need, while maximizing the effectiveness of the support leveraging the expertise and networks of each organization." She added, "We will continue to identify areas in need of practical assistance through partnerships with various partners, connecting corporate resources and capabilities to share the value of giving with more neighbors."
Kwon Yeon-joo, Director of Hope Studio, said, "Empathetic content capturing on-the-ground changes created jointly by Smilegate Hope Studio and donors has led to another act of sharing." She added, "As a social contribution platform, Hope Studio will continue to work with various social entities to spread positive social impact."
Hope Studio continues to support future generations and spread a culture of giving through its gamification-based platform in collaboration with "Hope Partners," including game companies and IP holders.
