On October 17, at the Google Play ASL Season 22 Finals held at the Lotte World Ice Rink in Jamsil, Seoul, Wee Young-kwang, Head of Content Production, and Lim Il-bin, Head of Esports Content Business at SOOP, held a press interview.
Having guided the ASL through various changes, including the era of spectatorless matches during COVID-19, up to Season 22, SOOP designed this final not merely as an outdoor event, but as an occasion to look back on ASL's history and build momentum with fans. Wee Young-kwang, Head of Content Production, explained the vision behind the event, saying, "As the longest-running StarCraft esports tournament, we wanted to share the history we’ve built alongside the fans."
As StarCraft is a long-standing title, questions were raised about an aging audience and a gap in new player influx. Regarding this, Wee remarked, "Objectively speaking, the game is past its prime, but the content itself still holds power, and it is seeing a resurgence recently. Players who were in their teens and 20s back then are now in their 30s, 40s, and 50s, enjoying it once again." He continued, "The influx of new players and the level of competition are ongoing concerns, but with amateurs and streamers challenging themselves alongside former pros, there is still potential." Lim added, "We are expanding venues where fans can gather, and we are preparing new StarCraft 1-based content for next year as well."
Regarding broadcasting rights acquisitions and business strategy, they emphasized connectivity with the platform. Lim stated, "When securing broadcasting rights for various global titles such as the LCK and Demacia Cup, we prioritize whether it benefits the overall ecosystem—such as drawing in new viewers or creating synergies with SOOP streamers—rather than simply acquiring rights." Wee also noted, "Leveraging our strengths as a platform company, we are combining communication with fans and streamer integration with our production expertise."
Wee, who has produced StarCraft competitions since the Starleague era at OGN through to today's ASL, also addressed how his production philosophy has shifted over time. While traditional broadcasting focused on distinct tournament concepts and commercial success, he views the current internet broadcast era as one where a sense of duty to maintain a sustainable environment and scene takes priority.
Regarding the future direction of the league, Wee shared his thoughts: "Since taking charge of the ASL, the first thing I did was update the graphics to shed that outdated feel. Even if a massive expansion globally or domestically is difficult, if fans in their 30s and 40s who played StarCraft in their school days can enjoy it together with their children, that would be incredible." Lim added, "Based on ongoing collaboration with overseas companies and genuine connection between fans and players, we will build a league that reflects fan feedback."
