Supercell's Brawl Stars is launching its second collaboration with Kellogg’s. On October 15, the company released a limited-edition bundle totaling 100,000 packs, alongside hosting an offline event on October 17–18.
This limited-edition bundle is split into a Kellogg's-exclusive merchandise pack and an in-game coupon pack, with 50,000 packs available for each. Both types contain the new product, Protein Granola Zero Sugar Dark Chocolate. The package design features six collaboration-exclusive artworks utilizing Brawl Stars characters.
The offline event, "Kellogg Battle with Brawl Stars Season 2," will take place at Haetbit Plaza on the first floor of Starfield Market Wolgye. On the first day, October 17, Brawl Stars creators Mingmo and Ted will participate, followed by GGAM BRING and Holeet on October 18. On-site activities will include a fan meet-up featuring autograph and photo sessions, as well as a lucky draw.
The two brands first collaborated in 2024. According to Supercell, the limited-edition bundle at the time sold 500 packs in just one minute during its pre-release on Naver Live Commerce. Following its official launch, stock prepared for major discount stores was sold out within a week.
Byungjun Choi, Head of Brawl Stars Korea Marketing, stated, "Through our previous first collaboration, we were able to reaffirm the enthusiastic response from fans toward the partnership between Brawl Stars and Kellogg's."
Brawl Stars is a team-based mobile game developed by Supercell. Supercell noted that since its global launch in 2018, Brawl Stars has surpassed 1 billion cumulative downloads worldwide.
