PLAYWITH Korea (PLAYWITH) is expanding its Seal IP business in Q4 through the domestic launch of a new title and the expansion of services in Southeast Asia and China. In Korea, Seal M2, which has surpassed 1.1 million pre-registrations, is set for official release on the 22nd.
The foundation of this business expansion is Seal Online, the flagship intellectual property (IP) of PLAYWITH Games. PLAYWITH Korea's strategy is to introduce games tailored to regional markets and platforms, leveraging the original title's brand awareness to expand the scope of the Seal Universe.
The mobile MMORPG Seal M2 is a new title targeting both existing fans and new players. It focuses on offering a fresh play experience by adding mobile-optimized content while maintaining the worldbuilding and sensibility of the original game. According to data provided by PLAYWITH Korea, pre-registrations prior to launch have exceeded 1.1 million.
In Southeast Asia, the server operation scale for Seal M on ONE (formerly Seal M on CROSS) has been expanded. Jointly published by PLAYWITH Korea and NEXUS, the game launched in March and added a new server, 'Shiltz 5', on the 1st. Previously, it operated 'Shiltz 1' through 'Shiltz 4'.
The expansion of services in China is handled by Kingnet (Kingnet Network Co., Ltd.). Kingnet signed an IP licensing agreement for Seal Online with PLAYWITH Games and introduced Voyage of Hope (希望之启航, Xiwang Zhi Qihang). After obtaining a publishing license in China in September, the game was first released on the Android platform on September 22, with an official iOS launch scheduled for October. Kingnet is preparing large-scale local marketing to coincide with the official launch.
PLAYWITH Korea plans to broaden the scope of Seal IP utilization by linking its domestic launch with overseas service expansion. The company focuses on strengthening long-term brand competitiveness through regional services and entry into new markets.
