Kakao announced on the 2nd that it is launching a user campaign with idol group RESCENE to showcase KakaoTalk's conversational experience using artificial intelligence (AI).

This campaign is part of Kakao's "User First" initiative to improve KakaoTalk based on user feedback. Through videos, it highlights how users can enjoy an easier and more convenient conversation experience in daily life using KakaoTalk's AI services and various features. It showcases convenient features such as the AI service 'Kanana' summarizing phone calls and 'Kanana in KakaoTalk' organizing appointment schedules.

RESCENE was selected as the campaign model. Kakao explained that RESCENE's bright, friendly image and consistent communication with fans align with KakaoTalk's goal of building relationships and expanding connections through conversation. RESCENE will appear in the campaign's opening video and select follow-up videos.

The "Let's Talk" campaign videos will be sequentially released in multiple episodes throughout September. The videos can be viewed on KakaoTalk's official social media channels, such as YouTube and Instagram, as well as via in-app banners within KakaoTalk.

In August, Kakao unveiled the "Kakao is Now" page to share KakaoTalk's ongoing evolution based on user feedback. Features incorporating user input will be applied sequentially during the second half of this year and announced on that page.