The G-STAR Organizing Committee will operate a 'G-STAR 2026' pop-up store at Iconic Square on the 4th floor of Hyundai Department Store Pangyo from September 1 to 6.

Ahead of 'G-STAR 2026,' which will take place at BEXCO in Busan from November 19 to 22, the committee unveiled a Special Pass in collaboration with the trend trading platform KREAM. In line with this year's core vision of 'expanding reach,' the event will also showcase content connected to other industries, such as mobility and webtoons.

The Special Pass consists of a BTC admission ticket, a 'Yumi's Cells' collaboration keyring and promotional card, and a KREAM voucher. It will be revealed first at the pop-up store before going on sale through KREAM starting September 7.

At the site, an interactive Hyundai Motor sim racing experience zone will be set up for visitors. Merchandise collaborating with 'Yumi's Cells' alongside official G-STAR merchandise will be on display, accompanied by interactive events offering Special Passes and invitation tickets.

Advance reservations for general BTC admission tickets will begin on September 29 via the official G-STAR website and app. The committee explained that tickets will be managed entirely through a 100% advance reservation system to ensure a safe and comfortable viewing environment.

The G-STAR Organizing Committee stated that it is introducing a new package through its collaboration with KREAM and will provide a wide variety of entertainment from the Pangyo pop-up store to the main event in Busan.