Google Play is tightening memory and code quality standards for mobile apps and games. Starting in February 2027, memory usage limits based on device RAM and DEX code optimization requirements will take effect, and domestic mobile game developers may also see their visibility and publishing privileges on Google Play affected if they exceed the thresholds.

Google cited rising RAM prices, industry-wide hardware supply constraints, and memory limitations of the Android platform as the background for introducing the policy. The company explained that if a single app uses excessive memory, it can cause the device to slow down or force background apps to close.

The memory standards apply to Android mobile phones and tablets. Google Play will evaluate app and game quality based on the 90th percentile (P90) of data collected over the preceding 28 days. A P90 metric means that 90% of the measured values fell at or below that level.

For bitmap memory, a P90 exceeding 200MB in foreground user-perceivable services and background states is classified as bad behavior. In cached states, the threshold is set at exceeding 400MB.

Games with DEX code exceeding 50MB must achieve at least 25% each for obfuscation, optimization, and shrinking rates in App Bundles submitted to Play Console. Google recommends R8, but noted that other optimization tools may also be used as long as they meet the criteria.

The separate onboarding requirement, "Zero-Tap Sign-In," will be enforced starting April 2027. However, games are currently exempt from the mandatory rollout, and Google plans to release guidelines tailored to complex game authentication methods during 2027.

Apps and games that fail to comply with the new standards may experience reduced visibility or restricted publishing capabilities on Google Play. Further details regarding implementation will be disclosed within 2026.