Nexon (co-CEOs Kang Dae-hyun and Kim Jung-wook) is launching a unique collaborative marketing campaign between its mobile racing game, Kartrider Rush+, and the professional football club Jeju SK FC, featuring a variety of online and offline events.

Nexon and Jeju SK FC announced on the 12nd that the collaboration was inspired by their shared values of endless speed and the pursuit of victory. The two companies have prepared a wide range of activities both in-game and beyond, most notably the addition of a new legendary speed kart, the 'Jeju SK Soccer Ball Kart,' which will be provided free of charge to all users until December 31. Players can obtain the item once per account by visiting the official KARTRIDER website and entering the coupon code STILLRACING.

In addition, offline events are scheduled to coincide with Jeju SK FC home matches at Jeju World Cup Stadium on August 15 and August 22. On the 15th, the game's iconic characters 'Dao' and 'Bazzi' will participate in the ceremonial kickoff, and on the 22nd, special paper tickets featuring designs of these characters will be issued at the stadium.

Collaborative merchandise highlighting the unique identities of both brands will also be released in two phases. Items including uniforms, marking kits, scarves, ticket holder sets, and keyrings—featuring 'Dao,' 'Bazzi,' and the club mascot 'Haengko' in a retro sports aesthetic—will be available for purchase. These products can be bought through the official Jeju SK FC online and offline fan stores, as well as at a pop-up store on match days.