Cloud9 star Luka "Perkz" Perkovic has signed a deal with Mobalytics, making him a media partner for the Californian analytics platform.
Mobalytics already has an existing relationship with the LCS and focuses exclusively on Riot titles. The company is currently the official data partner of the LCS amateur scene, according to their own site, and provides similar services for multiple other Riot titles.
The partnership will see Perkz provide consultancy on Mobalytics products, as well as displaying their products on his steam while practicing and playing casually. In return, Perkz will receive assistance with his YouTube channel as part of the partnership. According to Esports Insider, the deal will run through 2022 and sees arguably the biggest name in the LCS partner with the dominant analytics company in the space.
This represents something of a coup for the firm, with Mobalytics CEO Bogdan Suchyk delighted with his new signing. He stated: “Perkz is without a doubt one of the best Western players of all time. We’re excited to leverage his unique level of expertise to level up our Gamer Performance Index and continue to make our platform the best it can be for all League of Legends players.”
The deal may raise eyebrows, with the star of one of the biggest LCS teams partnered with Riot’s analytics partner. But in esports, such deals are fairly common due to the concentration of power in a small group of companies. The company also saw investment from T1 Entertainment earlier in the year, the group that owns the Korean League behemoth T1, further highlighting the entanglements that exist at the top end of Riot’s biggest title.
The increased advertising of analytics programs to casual players is not limited to League of Legends, with many pros in games like Siege also having deals with similar companies.
Mobalytics has spoken in the past about their desire to become "the ultimate gaming companion." There is no doubt Perkz will improve their stock in both NA and Europe, where he is still highly respected following his departure from G2, earlier in the year.