igec esports deep dive

Thank you IGEC 2018, We’ll be back in 2019 Revisit our 2018 conference site

John Pierce
Founder, Player 2 Studios
John is a Founder & Partner of Player 2, an esports marketing and strategy firm. Player 2 helps brands identify authentic partnerships through the development of innovative sponsorships, campaigns, and branded content while supporting esports teams and other properties with audience and revenue growth. Player 2’s clients include CLG, Hot Wheels, the Fiesta Bowl, Amazon Appstore, and Millennial Esports.

John has more than 20 years experience building major consumer brands at the Walt Disney Company, the U.S. Olympic Committee and with MLB and NHL teams. He earned an undergraduate degree in Business (Marketing) at Florida State University and an MBA from Pepperdine University.

He currently teaches “The Business of Esports” at the W.P. Carey School of Business at Arizona State University, one of the first courses of its kind in the United States.
  • Place
    Emerald Bay
    16:00 ~ 17:00

    Esports and the Politics of College/University Administrations

    Collegiate Esports have experienced a meteoric rise in the last few years with club and varsity programs being established nationally. Yet, resistance remains, especially among NCAA member universities. Why? More importantly, what have been the arguments swaying college and university administrations that Esports is an area of dynamic growth. To what degree has student interest and grassroots efforts impacted on campus Esports growth? All of this and more will be the focus of this dynamic panel.

    Emerald Bay
    16:00 ~ 17:00
    • Kurt Melcher
    • Mark Deppe
    • Michael Brooks
    • John Pierce
    • Donald Marinelli