igec esports deep dive

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Jason Fung
Global eSports Director, Alisports (Alibaba Group)
Jason is the Global eSports Director for Alisports, a part of the Alibaba Group. He was brought in to manage the China event and marketing teams, as well as to build out international capabilities for the company. Jason is responsible for the strategic planning and execution of global WESG events and the upcoming Asian Games (in partnership with the Olympic Council of Asia). He started his career with several successful tech start-ups in Canada, all centered around gaming and esports. Jason has been involved in gaming VoDs, esports live streaming, esports fantasy and wagering, and most recently worked for Electronic Arts to head up their Asia Pacific esports.
  • Place
    Crystal Cove Auditorium
    Time
    13:00 ~ 14:00
    Speakers

    Esports: Road to the Olympics

    The esports market in China is growing rapidly with the help of massive infrastructure. Every year, many game competitions are held and outstanding players are appearing in different games. Not only are the esports competitions and player results growing, the size of the esports business is growing as well. At the center of this growth, there is the aggressive investment of Alisports of Alibaba group.

    Jason Fung, global esports director of Alisports, will be talking about this matter from a business perspective. From introducing Alisports, he will speak of what is different with WESG, which is Alisports’ international esports competition, and about the global view on strategy, partnership, and business models. Additionally, He’ll be talking about the long run of the esports industry and about the ultimate goal of ‘Esports being an olympic event’.

    If you’re interested in the Chinese esports market and the future of worldwide esports business, Jason Fung’s lecture will be sure to enlighten you.

    Place
    Crystal Cove Auditorium
    Time
    13:00 ~ 14:00
    • Jason Fung