igec esports deep dive

Thank you IGEC 2018, We’ll be back in 2019 Revisit our 2018 conference site

Allan Phang
Allstars Engagement & Internal Branding, People and Culture, AirAsia Group
Allan is on his fifth year with the World's Best Low-Cost Airline voted 9 years in a row by Skytrax World Airline Awards! He loves engaging with people and is currently on his sixth portfolio with AirAsia – Allstars Engagement & Internal Branding under People and Culture.

He was part of the working commitee that organised AirAsia's first ever regional hackathon - AirAsia AIRVOLUTION 2017 which was hosted in AirAsia's global headquarters, RedQ, and saw the participation of 100 participants across 9 countries. Before taking a leap of faith into the world of aviation, he was a college drop out turned accidental entrepreneur in the paintball industry.

Allan has been known amongst his AirAsia peers as an intrapreneur; an entrepreneur within a large firm, who uses entrepreneurial skills without incurring the risks associated with those activities. Intrapreneurs are employees within a company who are assigned to work on a special idea or project, and are instructed to develop the project like an entrepreneur would.

He won the ‘Take Ownership Award’ by AirAsia People and Culture for driving esports awareness amongst fellow colleagues with the assistance from Allstars (AirAsia employees) and living the brand by using social media to promote AirAsia as part of their Employer Branding initiative.
- Allan Phang: The Core of AirAsia and the Reason They Are Focusing on the Esports Market
  • Place
    Doheny Beach
    14:00 ~ 14:30

    How AirAsia Allstars Created Internal and External Awareness of Esports

    Esports: How a few employees from a non-endemic brand with 24,000 employees; ran a campaign to spread esports awareness to senior management; from forming an esports club for their employees, obtaining buy-in from senior management to sponsor one of the top esports Dota 2 pro team in ASEAN and globally. Also, they recently acquired majority share in one of the best mobile esports teams in ASEAN - all within less than a year!

    At IGEC, Allan Phang will be putting to rest common misconceptions that hinder non-endemic brands from entering the world of esports. Embrace digital transformation and learn the secrets of Phang’s techniques during this game-changing presentation at IGEC!

    Doheny Beach
    14:00 ~ 14:30
    • Allan Phang