Source: KB Kookmin Bank

KB Kookmin Bank has partnered with Devsisters' mobile RPG 'Cookie Run: Kingdom' to organize an in-game collaboration event.

This event, conducted under the concept of 'Bank in Game,' will run for approximately 6 weeks from May 20 to July 1 and was planned as a combination of finance and gaming targeting the user base of 'Cookie Run: Kingdom,' which has accumulated 90 million users.

The core of the collaboration is that the 'KB Kookmin Bank Cookie Run: Kingdom Branch' will be established in the plaza, a user community space within 'Cookie Run: Kingdom.' Users visiting the branch can take an OX quiz covering voice phishing prevention guidelines and basic financial knowledge, and a reward structure similar to a savings plan is applied where in-game currency accumulates based on participation. During the event period, all users who log in will receive specially crafted Kingdom Deco items and My Cookie Icing items as daily attendance rewards. Since these rewards can be obtained simply by logging in, the barrier to entry is relatively low. In addition, new and existing subscribers to 'KB Star Teens,' a financial platform for children and adolescents operated by KB Kookmin Bank, and 'KB Youth Club,' exclusively for young adults in their 20s, will receive additional benefits. The structure involves providing 3,000 Crystals and 1,500 Rainbow Cubes, which are in-game currency, along with one special item separately. Detailed participation methods and schedules can be found on KB Kookmin Bank's YouTube, Instagram, and TikTok channels, as well as the official 'Cookie Run: Kingdom' Naver Cafe and YouTube. KB Kookmin Bank stated, "We hope this collaboration serves as an opportunity for youth customers to encounter finance within the game, and we will continue to expand communication methods tailored to the younger generation."